*OUT SPRING* 2025

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What exactly is Thought Leadership marketing, how do you do it and how is it relevant to your business?

 

This concise but comprehensive (and occasionally entertaining!) guide will show you if it’s right for you and your company, how it works, how it is different (and similar) to Content Marketing and how its ROI stacks up.

 

Going further, the book covers the uses and benefits of Thought Leadership marketing and the types of businesses most suited to it, including companies wanting to position themselves as experts; ethical companies wanting to advocate for change, and R&D focused businesses keen to maximise their IP.

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The book also contains a useful list of Key Pitfalls to avoid and a Checklist & Prompts to help you on your Thought Leadership journey.