Thought Leadership Strategy is as important, if not more important, than Business Development Strategy -  especially now when it's so important for companies to stand for something. Susan Lawson is available to consult on this on an hourly basis, or you may find our Set Packages to be more efficient and cost-effective. Susan is also available for an Ongoing Strategy & Support Programme here.

Thought Leadership Marketing is all too often undertaken via a scattergun approach, with separate materials - Books, Blogs, White Papers - outsourced individually without coherent oversight. It's best to get this right at the beginning and our Core Concept and Capsule Concept Collection Packages can help. But even if you want to retain your in-house writers, Susan can help oversee the Thought Leadership Strategy and Editorial Direction via the Ongoing Strategy & Support Programme here.

Your Thought Leadership Strategy will likely include in-depth Longform features (digital as well as conventional print) and, potentially, a full-length book published either in-house or in collaboration with the mainstream press. Susan has very extensive experience as a ghostwriter and also, as a former Commissioning Editor, understands what publishers are looking for; she can advise on which publishers to approach, what they are seeking and exactly how to pitch to them, or approach them on your behalf. Find out more about Bespoke Longform projects here. 

Susan is also an expert on Proposal Writing & Pitching for Publication (on which she has lectured at University of the Arts London). Aside from maximising the chances of your getting a quality publishing deal, a proposal is a critical component in getting book structure right at the very outset of a project. I can either guide you or fully ghostwrite your company's proposals and pitches to ensure maximum chance of securing publication.

At SLETL we're not interested in Short Form 'Content' - there are plenty of other agencies & writers for whom this is the focus. Instead we specialise in concept-driven Deep Dives, ranging from White Papers and Bespoke Reports to and Longform Online & Offline Features. Again for Bespoke Longform material do visit our page here. Our SLETL In-House Writer, overseen by Susan Lawson, can also work on Longform Blog Posts as part of a coherent and strategic Blog Series. Finally we can come in at a later stage to assess the relevance of existing material vis-a-vis the intended Readership.

Susan has an especial interest in Ethical and Mission-Driven businesses (visit here), in Sustainability and ESG (understood non-politically), in Sustainable Finance & Socially Responsible Investing (here) and also Sustainable Design & Real Estate and Social Value. She can help you to sensitively navigate how to articulate your Positions on such issues and also to communicate in ways that reach new demographics.