Are you looking to undertake credible, engaging and authentic Thought Leadership marketing because you feel your company has something important to say?

Thought Leadership marketing, namely quality Long Form material (I take issue with the word 'Content' and so should you) is now established as the optimum way to gain credibility and influence as either a company, a CEO, or an entrepreneur seeking Thought Leader status. But this really only makes sense if your business is more than just 'business as usual'.

Get started with Thought Leadership

What's Thought Leadership?

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People & Purpose, Or, Readership & Leadership:

Who are your Audience? What do you stand for? What is your Core Concept?

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Planning the Thought Leadership Strategy:

What are your Goals? What's the best balance of online and offline for this? The best mix of posts and publications? What's the best editorial mix? Is there a holistic framework?

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Pronounce & Personalise:

Craft and articulate your unique company 'Voice' as well as personal perspectives as a Director, Founder or CEO; capture your company 'charisma'.

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Pitch, Post, Publish, Promote:

Ensure your materials are found and noticed, both online and off, to grow your position as Thought Leaders and to 'back up' your company stance with Deep-Dive thinking.

Thought Leadership has become the premium marketing route for those seeking credibility, cachet and expert positioning. It's also well established as a long-term strategy for connecting with future clients and customers, providing value well before they are ready to buy; more naturally mirroring the client or customer journey, and building authentic trust while competitors chase 'quick win' solutions.

Because of its Deep Dive nature, Thought Leadership marketing is also uniquely suited to businesses grounded in ideas, concepts, innovations or ethics, that is, where business is about 'more than business' and also wants to make an authentic ethical or intellectual contribution.

Especially where the CEO, Founder or Directors themselves are radical thinkers, Thought Leadership is a natural fit that goes beyond 'marketing' as conventionally understood: it positions companies as a sort of Think Tank as well as enhancing credibility. This is far more than 'content': it reveals your company's AI - that is, Authentic Intelligence.

However, even where underpinned by solid research, too much Thought Leadership material today feels generically corporate and fails to reflect the unique voice, charisma and insights of companies themselves and their leaders. In addition, there is usually significant disconnect between Thought Leadership materials such as White Papers, other materials more often understood as 'Content' (such as blogs), and PR or publishing (including offline features). Not only does this lead to inefficiency but it also creates inconsistencies in company voice, concept and message.

SLETL was created to help thoughtful companies articulate their worldviews with flair and charisma in Thought Leadership that is not only unique and insightful but which people actually enioy reading and therefore remember.

Too, we have a broader understanding of Thought Leadership, seeing conventional publishing and industry journal features as a critical (and prestige-driven) aspect of a broader Online/Offline mix, driven by a holistic Strategy.

Visit our new*Reading Room*

Thought Leadership marketing can refer to White Papers, Newsletters, Market Reports & Editorial-Quality Long Form material but for SLETL it also includes conventionally published books, ideas-driven features in industry journals and High Quality Long Form Blogs, all of which ideally work together.

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email Susan direct at susan@susan-lawson.co.uk or book here for a complimentary 40 min consultation.